With 5.5 billion being spent over the UK on Weddings its not surprising many people get into the field. The average cost of a wedding in 2005 was 16,000, thats a 50% increase from 1998.
With photographic packages charging up to £3,000 it leaves no question why it is so popular.
With Wedding photography being so popular and the almost all of the general public try a wavering hand to photography, it is very difficult to find a professional, and when you do it hurts the pocket.
However with photography it is very much,‘What you pay for is what you get’.
Wedding photography is a mutli million buiness to dable into, but what are the initial costs?
The first step in evaluating these costs would be to establish the necessities.
- Equipment needed for the job, This will be the camera’s and lenses, a decent camera and lenses will set you back around £6,000, however rentals will cost you substanially less. Although it will be throwing money away, if you dont have £6,000 laying around it would be the best option available to you.
- Website Cost, this will be where the client will look through the galleries, understand the package break down and what products we offer. nowadays if you have the know how, a website will only set you back the hosting fee, ranging from £12. Otherwise you will have to look into other means of design and development costs.
- Transport to the venues, when you land yourself a job its down to you to get there, it would be best to hire people that can drive other wise you are running at a risk of using public transport.
- Numbers and cost of Staff, how many staff members are really needed?
For wedding photography it is best to have one male and one female photographer, as they normally go into the brides and grooms rooms whilst they get ready before the ceremony. Staff should be prepared to work from 8am to 8pm if need be. This will cover the ceremony to first dance. The wages should be based on the hours on total they work in the day and deducted from the package cost. Staff are to be trained in photography and have experience in the field and editing. They should be comfotable with light room and photoshop and help in the book production. Staff have to be avalible seven days a week.
Step 2: The Product initial cost and production
- Cost of Printing –
- Cost of Framing -depended on size and number
- Cost of images on DVD
- Book Cost
Actual Cost of printing and framing:
Client Cost of printing and framing:
The origional cost would be £5 a DVD.
Client Cost: Cost of DVD comes with the legal rights to the images and mass production, (disclaimer included)
|Complete DVD edition||£350|
Actual Cost of Book Production ( not including shipping +£3 )
The books will be produced by Blurb and there will be a 5-10 day delay from order to delivery.
Client Cost of Book Production ( not including shipping +£3 )
Step 3: Setting yourself ahead of your competitors
Look at buisness’s alike in your local area
Compete their prices, offering lower prices will provide more jobs and interest
Offer local venues your buisness cards and offer advertising for their venue when meeting a client.
Get stands at Wedding Fairs in London and Birmingham.
Word of mouth is a strong tool, use it
Putting AD’s in the local Newspapers
Pay for advertising with google, to increase hits to your site.
Offer 10% discount off in the first 3 months of opening.
Always show off the quality of your products, having physical copies when meeting clients increases deposits.
Step 4: Booking a Wedding
Bookings for meetings will be made over the phone
At the meeting, size of product and package will be discussed
Depending on how early they book, they could be given discount
The wedding times and location will be discussed.
Deposits will be made of £250 with a cancilation fee of £80
Clients will be informed on the standoff between the wedding and their product. This time will normally stand at 10-15days.
The week before the wedding the cost of the package will be settled, via cash/cheque preferbley or paypal via our website.
(The length of time we will cover at the wedding will be discussed, see at staff hours and packages for futher details)
Founder- Natalie Dersley
Head of company
Staff- Matthew Cornwell
Head of groom Photography